Sales Pitch 2.0

I’ve watched countless times as salespeople read their slides while prospects read their emails... or worse!

When something complex needs to be explained, it must be broken down into multiple pieces so the audience can follow and won't multitask. That doesn’t mean making your slides animated like a Star Wars action scene, but rather ensuring everyone is looking at the same thing at the same time, so the message actually lands.

This takes time and focus. It’s a blend of information architecture (how the message is structured) and aesthetics (if the slide looks raw or ugly, attention drops), with just enough movement to guide attention without creating distraction.

Before LLMs, it sometimes took weeks to produce this kind of slide. But the “After” changes the game.

The video I’m referring to was an assignment I completed a couple of months ago for an IT company in few days. The topic was how to present an overview of a cloud migration project; clearly not the most glamorous theme!

I dumped all my knowledge about it, then started shaping the material with ChatGPT. From there, I decided to “recreate” PowerPoint, that is, getting the entire content designed and structured by the LLM on my behalf. Technically, the output is a sophisticated website that runs locally on my machine. I even added my own shortcuts.

The AI and I really worked out the details: highlight animations, layout clarity, and color schemes that looked professional and polished. None of the default templates in PowerPoint or Keynote came close.

The result is something I’d confidently show to a prospective customer. It’s clean, streamlined, and effective. 

In this case, I “own” the output; it’s built on my expertise. But I wouldn’t be surprised if, today, such offline assignments could be done end-to-end this way, with barely any human thinking at the start. To me, that’s the beginning of the end for offline assignments... unless real conversations based on the slides actually happen.

And that brings us back to my main point: a sales pitch without a conversation is just a waste of time for everyone.

If LLMs can help present the message better on slides, salespeople have no excuse not to articulate it around the prospect’s pain points.

What If they can’t? Then sending a video would be better...see below!